“WordPress is too complicated.”

A client said this to me. And, it’s true.

For the individual looking to create and maintain a website by themselves, WordPress is complicated. And, there are a number of alternatives that are initially easier to use.

I use WordPress for all my client websites. Here’s why?

Flexibility

Clients hire me to create unique online experiences for their business and brand. Doing this requires more than just a set of features. It requires the ability to customize how those features work.

Other website solutions like Squarespace and Kajabi, do a great job of integrating features for specific business verticals, and making it easy to administer them. But, how those features do what they do cannot be changed. This limitation is fine for most users up to a point. That point is where “how it works” matters.

When “how it works” matters, WordPress becomes the preferred solution.

When a business or brand is getting started, “how it works” doesn’t matter. Later, there comes a point when that changes. A time when you need to create a marketing funnel and a customized user experience. At this time you want all the parts of your funnel system to be managed in one place. WordPress can do that.

I use WordPress to manage website content, SEO, email campaigns & email marketing automation, form submissions, events and event registrations, and more.

Here are some key WordPress benefits:

Open Source

WordPress is open source software. This means you get the source code for free. And you own it. You can edit and modify the code to suit your needs.

Content Management System

WordPress is a Content Management System (CMS). This means it stores all the content that appears on your WordPress site in a database. This approach enables several important content management features including:

• Versioning and History
• User-Friendly Interfaces
• Preventing Unauthorized Access
• Tools for Data Analysis

Plugins

WordPress uses a plugin framework to add features and functionality. There are thousands of WordPress plugins available. And you can code your own plugins (PHP skills required). This plugin framework means you can customize WordPress any way you like.

Themes

WordPress uses a theme framework to control how your WordPress site “looks.” The WordPress theme system separates the display functions of a WordPress site from the other web server and database functions. There are thousands of WordPress themes available. You can also code your own theme.

Making WordPress Easier

WordPress is a powerful and customizable website platform. And yes, it is complicated.

I use WordPress and the Breakdance Theme to create websites that empower my clients with a website they can grow with and maintain.

The Breakdance theme has these important features & benefits:

• Client Mode – A streamlined WordPress editing experience that displays only the controls needed to edit content.
• Design Library – An extensive collection of inspiring website designs.
• Global Styles – Control colors, typography, forms, and more from a single location.
• 145 Content Elements – Elements contain all the features you need. eliminate plugin bloat.
• Superior Performance – Experience unparalleled website speed and peak performance.
• SEO – Seamless compatibility with leading SEO plugins to boost your sites search visibility.
• Popup Builder – Easily craft amazing popups. Grow your list, capture leads, and make more sales.
• Form Builder – Everything you need to create forms. Collect any Type of data with 15 Field Types.
• Header Builder – Build advanced, responsive, accessible menus with ease.
• Mega Menu Builder – Build beautiful mega menus natively. The Menu Builder is responsive out-of-the-box.
• Dynamic Data – Link your design to your data — if it’s in the WordPress database, you can display it with ease.
• Easy Visual Editor – Drag-and-drop editing coupled with advanced customization options.
• Import/Export Settings – Easily import or export section layouts or even entire page designs.
• Adobe & Custom Fonts – Use custom fonts on your website to match your brand.
• CSS Class Manager – Use CSS to customize anything.
• …and more!

Here’s a technology rule: “If it’s simple and easy, it’s not flexible. If it’s flexible, it’s complicated.”

WordPress is complicated. It’s also free, extensive, and completely customizable.

I make the power of WordPress accessible to my clients with the plugin and theme recipe I use.

When “how it works” matters, consider using WordPress for your website.

Disclosure: I use the Breakdance theme, and I am a Breakdance theme affiliate. I receive a commission from Breakdance purchases made using my affiliate link.