While email is still the conversion leader, social media is the best channel for brand discovery, building brand awareness, & powering brand loyalty. Here are some facts:
- 82% of consumers use social media for product discovery and research in 2026.
- There are approximately 5.66 billion active social media users, representing 68% of the global population.
- Nearly 40% of Gen Z prefer searching on TikTok or Instagram over Google.
- The average global user spends roughly 2.5 hours per day across 6–7 different social platforms.
- 70% of consumers expect to see user-generated content (UGC) before making a purchase—double the rate from just one year ago.
- Niche creators (10k–100k followers) drive 60% higher engagement rates than macro-influencers due to their perceived authenticity.
- Customers who engage with a brand on social media spend 20% to 40% more with that brand over time.
- 89% of B2B marketers trust LinkedIn for lead generation, citing it as their most effective channel for high-quality leads.
