Day 1: Your Message

Nonprofit Website Design | 5-Day Course

The first step in deigning or redesigning a website is to answer the important question we all get asked… What do you do?

Your brief clear answer to this question is “Your Message.”

How you answer this simple question makes your first impression and defines your brand.

On Day 1 you will use the Get Your Message Right framework to craft/update your Message.

The Get Your Message Right framework is a simple 3-Part Message Creation System anyone can use.

Here are the 3 parts:

1. Choose A Niche

Choosing a niche:

• focuses your message.
• makes an immediate connection.
• increases your value to your target audience.

2. Map Problems/Solutions/Benefits

Use The Problems/Solutions/Benefits Canvas to:

• Map the Problems you solve (and who has the problems).
• Document the Solutions you offer. Remember, nobody buys what you’re selling. They buy solutions to their problems. Our template-based framework translates what you have to say into what they want to hear.
• List the Benefits that you offer.

3. Use The Elevator Pitch Template

Use The Elevator Pitch Template to quickly build upon the other two steps and craft a clear targeted message for your brand. Your Elevator Pitch instantly describes how your business/organization creates, delivers, & captures value.

This 3-step process can typically be completed in less than 2 hours.

Benefits

The Get Your Message Right framework delivers these benefits:

Choose a Niche:

Choosing a niche focuses your message, promotes immediate connection with your target audience, and increases your value to your audience.

A Problem/Solution Approach

Use The Problems/Solutions/Benefits Canvas to map the Problems you solve, the Solutions you offer, and the Benefits you deliver.

The Elevator Pitch Template

Use the elevator pitch template to write a clear, focused message for your brand. An effective Elevator Pitch tells how you will create, deliver, & capture value.