5 Things You Can Do To Optimize Your Website For LLMs

Here are 5 Things You Can Do To Optimize Your Website For LLMs

SEO isn’t one of them.

Chat GPT and other Large Language Models (LLMs) will read your website to respond to queries related to what you do IF your website is LLM optimized.

Here are 5 things you can do to optimize your website for LLMs:

1. Use Bottom Of Funnel (BOFU) content to describe what you do, the capabilities you have, and provide context for how to use it.
2. Optimize images with Alt tags that describe the capability being shown in the image.
3. Make your pricing public. If your pricing is not public, it could affect how GPT recommends you.
4. Add these BOFU content pages to your website:
   1. Comparison Page(s)
   2. Pricing Page(s)
   3. Support Page(s)
   4. Industry Page(s) (if applicable)
   5. Integration Page(s) (if applicable)
   6. Compliance Page(s) (if applicable)
5. Add “Context” to these pages with:
   1. Personas
   2. Pain Points
   3. Features
   4. Capabilities
   5. Contextual Examples

Go in-depth into your capabilities, features, and customer pain points. GPT looks for these.

SEO keywords don’t work with LLMs like GPT. LLM optimization is here. (As if we didn’t have enough to do already.)

Shout-out to @Lashay Lewis for her awesome work in LLM optimization. DM her for help with your LLM and BOFU optimization.

Cheers!