The 4 Building Blocks Of An Effective Website

Website owners focus on the wrong things when planning or designing a website.

The Wrong Things To Focus On

Avoid these things when you are planning or designing your website:

• Which platform or tools to use?
• What features to add?
• What a competitor uses or does?

These are all tactical considerations that only have any importance or relevance to your success AFTER you complete The 4 Building Blocks.

Focus On The 4 Building Blocks Of An Effective Website

Here are The 4 Building Blocks of an effective website:

1. The Right Idea
2. The Right Traffic
3. The Right Offer(s)
4. Review & Revise

1 The Right Idea

It all starts with having a Business Model that solves a Problem(s) a lot of people have.

What is a Business Model?

A business model describes how a company/product will create value (Unique Value Proposition or UVP), deliver value (Solution(s), Channels), and capture value (Revenue Streams, Cost Structure) from its users and customers.

Create Value

You create value with your Unique Value Proposition (UVP). To craft a compelling UVP, you must deeply understand your Customer Segments and their Problem(s).

Deliver Value

You deliver value through your Solution(s) and Channels.

Capture Value

Capturing value (getting paid) happens at the intersection of your Cost Structure and Revenue Streams.

Measure Value

Key Metric measure the output of your business model.

Defend Value

Your Unfair Advantage summarizes how you protect your business from copycats and competitors.

The key is to focus on addressing the customers problem(s), not the features/benefits of your solution. Effective business models are Customer-Centric, meaning they work to deeply understand customer problems as the starting point for building a strong UVP.

The Lean Canvas

Use a Lean Canvas to sketch your business model. The Lean Canvas is a powerful and easy-to-use business model design tool that helps you describe how your business will create, deliver, and capture value. Use a Lean Canvas to document your Plan A, identify the riskiest parts of your plan, and systematically review and test your plan.

2 The Right Traffic

Attract and connect with People who have the Problem(s) your product solves. Key channels include:

• Message/Content
• SEO
• Google Ads
• Email Marketing
• Social Media

3 The Right Offer(s)

Desirability, or getting your customers attention is the first and most important challenge for any business. The right offer(s) drive People who have the Problem(s) your product solves to:

1. Join your email list
2. Download a Lead Magnet
3. Buy your Product(s)

4 Review & Revise

Setup a repeatable process that helps you continually:

1. Analyzes your results.
2. Refine your Offer(s)
3. Update your Product(s)