Beyond The Portfolio – A 6-Part Marketing Framework For Artists

Edward Phelps
April 21st, 2026
One Comment

On Monday, April 20, 2026 I presented “Beyond The Portfolio – A 6-Part Marketing Framework For Artists” to Francis Vallejo’s Senior Illustration class at the College For Creative Studies in Detroit, Michigan.

Thank you to the students and Francis who gave me their time and attention. I covered all 6 parts of the “Beyond The Portfolio” framework – and all the students who started the class were there at the end 2 hours later.

My key takeaways from the session and the feedback are:

The problems artist face marketing themselves were validated.
The “Beyond The Portfolio” framework organizes the marketing process and makes it more accessible.
The students are ready and willing to do what needs to be done.

What’s next?

Build a demo of the ArtistsZone.net Artists Marketing Platform.
Introduce the platform to more students and schools/programs.
Develop 3 key parts of the “Beyond The Portfolio” framework into online courses.
See if enough students and schools want it.

Stay tuned for updates.

Here we go!

Edward Phelps says:

2 days ago

In retrospect… I covered a lot of material.
Cool.

Share a comment if you find any of it valuable.
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Beyond The Portfolio – A 6-Part Marketing Framework For Artists

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