Tools

• Mindset
• Strategy
• Marketing
• Contant Development
• SEO
• Website Design
• Website Development

• List 3 customer problems.
• The “Choose A Niché Worksheet”
• The “Problems/Solutions/Benefits Canvas”
• The “Elevator Pitch Template”
• The “Content Checklist”
• And More...

• Answer “the” brand question.
• Choose your industry sector.
• List problems your products/services solve.

• List 3 customer problems.
• Define target customers.
• Describe your solutions.
• List key benefits.

• Document Customer Problems
• Map Solutions & Benefits
• List Objections
• 3 Elevator Pitch Templates

• Does your title grab attention?
• Is your content actionable?
• Does your content touch emotions?

• Increase Program Participation
• Promote Events
• Build An Email List
• Grow Donations

• Attract Visitors
• Promote Products/Services
• Build An Email List
• Convert Sales

• You don’t want to work as hard as you do to make sales.
• You’re ready to stop doing the same thing and expecting different results.
• You’re open to reviewing and even changing your current business niché.
• You know that you will have to take action and do the work to get results.
• You won’t let excuses stop you.
• You’re willing to ask for help when you get stuck.

• You think success is just buying the workshop.
• You’re not willing to dive in and learn new things.
• You’re expecting me to tell you everything you need to do.
• You don’t want to figure anything out for yourself.
• “What email marketing service do I use?” is more important to you than “How to write a high-converting headline?”
• You expect the workshop to be a technical manual on WordPress or Campaign Monitor administration.

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